Welcome to HC!
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Hamsters are crepuscular animals; they naturally wake up just after dusk, and shortly before dawn. You can sometimes alter their cycle with time, by waking them gently with a treat at say 7 or 8pm every night.
I find what works the best is dimming the light in the room the hamsters are in; just having my desk light on, leaving the main room light off, and shutting the thick curtains. About ten minutes after I do that, Pudding normally wakes up.