As you said, some people choose to try and wake their hamsters up at an earlier time, most naturally wake at dawn/dusk hours as they would in the wild.
Coaxing him out with food may work, you could also just try talking to him so he gets used to your voice and every time he comes over to you when you are talking give him some food.
If you put his food in a bowl I would also suggest scatter feeding him, which is just scattering his food around the cage so he has to search for it - even burying some of it, but maybe do this around the time you want him to wake up and if he comes out to forage, let him hear your voice so he associates you with food and may want to wake up more.
People often do say that male hamsters are more laid back and sleep more than females as well, but I don't know what to think of this as I have plenty of females who over-enjoyed their sleep too! It doesn't matter if you maybe make a bit of noise to get his attention either.
Try and take him out for play times earlier, maybe if he has a ball let him roll around in it, or watch him in a playpen? You could also try the bathtub method if you have a bath - sitting in a bath with him so he can't get out but he has the option to run over you and get used to your scent ect and this may also help with taming him.
Good luck!