[Amethyst_ice]

The label hasn't been changed. Aside from shape, the colour marking and fur lay, especially the one with a ginger rump, is typical of a guinea pig. Guinea pig have coarser longer fur than hamsters who are flufflier generally

Standards have changed and are improving in the world. Unfortunately, as people keep "rescuing" pets from pet stores,this just keeps the cycle of supply and demand.

As suggested, contacting the store directly to voice your concerns and enquire about what measures they have around welfare standards is best