I don't tend to watch much, if any, TV these days, so I hadn't seen the advert until my dad mentioned it to me, but he wouldn't exactly tell me what it was about, he just told me to look it up on Youtube. Originally I didn't think it'd be an animated thing, as my dad doesn't tend to really watch or enjoy animation, so I was really surprised when I saw it and understood straight away why he refused to tell me much about it, because he knows I love cartoons and knew I'd love the advert.
As simple as the story is, I felt it was very heart-warming and had quite an emotional feel to it. I was very impressed by the mix of 2D hand drawn animation, stop-motion and the 3D built sets. I enjoyed the 2D animation also because it brought a lot of nostalgia with it, as the style of the animation reminded me a lot of the classic animated movie "Watership Down", especially where the hare was concerned.
So yes, I was very impressed with it
You can see how much hard work went into it.