I got some a few months back to try it because they had it for a special price on amazon. The smaller white bag that I got wasn't as soft and had a different texture from the big bag. I've not bought a smaller white bag again because it's more efficient to buy the bigger bag so I don't know if it was a one off that the texture was different. I found it a lot less dusty than carefresh.
I've bought a couple of the coloured bags, in the smaller sizes for the playpens and they have been as soft as the big white bag. The hamsters seem to like it and it holds their tunnels well