Do you mean the journal produced monthly for the members pinkneon?
Members can send in pictures to the editor for use in the journal and this month Leedsgurl who is a member of the hamster club sent in the picture of her hamster that won the competition and also coincidentally was chosen as the front cover of the journal (because it is a beautiful pic I expect
) It's not uncommon. I have also had winning pics here that have made front cover!